The process

While the redesign process is tailored to each project, the conversion95 team ensures that it follows a growth-driven design methodology to foster further business growth.

eCommerce benchmarking

Project goal, need & requirements

We meet with business stakeholders to learn about the brand, business, short-term goals, and project alongside the long-term strategy & vision.

Workshop documentation includes defined customer personas, jobs to be done, and design requirements for key templates.

Workshop 1: Team intro & planning session

Workshop 2: UX workshop dedicated to customer personas, tasks to de bone & overall design requirements.

Customer experience research

To build a customer-centric website, we want to be aware of the current ways users interact with the online store and what frustrates them the most.

Quantitative data analysis - in-depth, segmented data analysis about the site's performance.

VOC collection - on-site polls and surveys to identify missing content or features and refine customer personas.

Current site usability testing - up to 10 user journey tests (5 mobile & 5 desktop) with real users to identify areas of frustration on the current site.

Additional methods tailored to project needs and questions, such as heatmaps or session recordings.

Information architecture mapping

It consists of information architecture for the main templates (pages) in the journey, illustrating suggested content, elements & functionalities alongside examples to be considered for the new site.

The concept is based on knowledge of how the existing page is performing and as incorporates suggestions derived from market trends (competitive & industry research) and best practices.

UX wireframes

High-fidelity wireframes reflect user and business needs. They are blueprints outlining the site's structure, page layout, content, features, and functionality.

Wireframes present the entirety of what we do & do not know about the project at the current moment and are accompanied by notes on expected element behavior, planned extensions, and technical challenges to solve.

Look & Feel definition

Establishing the visual direction by creating a foundational design template that embodies the brand’s identity and vision.

This step involves defining the styles for transactional (e.g., buttons, forms), informational (e.g., headlines, content blocks), and supportive elements (e.g., tooltips, error messages) to ensure consistency and usability. The Look & Feel acts as the DNA of the design, guiding the creation of all UI elements and templates.

UI templates

Final UX/UI designs are developed following confirmed wireframes and company brand guidelines.

The deliverables include a Pattern Library, a collection of user interface design elements, and final design source files for both mobile and desktop visuals. Additionally, we will provide developers with handover documentation for seamless implementation.

Final design validation

Through a structured review process, we ensure the design meets project objectives and quality standards. Using the V-model approach, each component of the design is systematically evaluated against the goals established in earlier phases.

This includes assessing usability, adherence to brand guidelines, and stakeholder feedback. The process culminates in a comprehensive review by the design lead & your stakeholders, ensuring that the final output is functional, impactful, and ready for implementation.

The process

While the redesign process is tailored to each project, the conversion95 team ensures that it follows a growth-driven design methodology to foster further business growth.

eCommerce benchmarking

We meet with business stakeholders to learn about the brand, business, short-term goals, and project alongside the long-term strategy & vision.

Workshop documentation includes defined customer personas, jobs to be done, and design requirements for key templates.

Workshop 1: Team intro & planning session

Workshop 2: UX workshop dedicated to customer personas, tasks to de bone & overall design requirements.

Project goal, need & requirements

Customer experience research

To build a customer-centric website, we want to be aware of the current ways users interact with the online store and what frustrates them the most.

Quantitative data analysis - in-depth, segmented data analysis about the site's performance.

VOC collection - on-site polls and surveys to identify missing content or features and refine customer personas.

Current site usability testing - up to 10 user journey tests (5 mobile & 5 desktop) with real users to identify areas of frustration on the current site.

Additional methods tailored to project needs and questions, such as heatmaps or session recordings.

Information architecture mapping

It consists of information architecture for the main templates (pages) in the journey, illustrating suggested content, elements & functionalities alongside examples to be considered for the new site.

The concept is based on knowledge of how the existing page is performing and as incorporates suggestions derived from market trends (competitive & industry research) and best practices.

UX wireframes

High-fidelity wireframes reflect user and business needs. They are blueprints outlining the site's structure, page layout, content, features, and functionality.

Wireframes present the entirety of what we do & do not know about the project at the current moment and are accompanied by notes on expected element behavior, planned extensions, and technical challenges to solve.

Look & Feel definition

Establishing the visual direction by creating a foundational design template that embodies the brand’s identity and vision.

This step involves defining the styles for transactional (e.g., buttons, forms), informational (e.g., headlines, content blocks), and supportive elements (e.g., tooltips, error messages) to ensure consistency and usability. The Look & Feel acts as the DNA of the design, guiding the creation of all UI elements and templates.

UI templates

Final UX/UI designs are developed following confirmed wireframes and company brand guidelines.

The deliverables include a Pattern Library, a collection of user interface design elements, and final design source files for both mobile and desktop visuals. Additionally, we will provide developers with handover documentation for seamless implementation.

Final design validation

Through a structured review process, we ensure the design meets project objectives and quality standards. Using the V-model approach, each component of the design is systematically evaluated against the goals established in earlier phases.

This includes assessing usability, adherence to brand guidelines, and stakeholder feedback. The process culminates in a comprehensive review by the design lead & your stakeholders, ensuring that the final output is functional, impactful, and ready for implementation.

industry expertise

Delivering tailored digital solutions across diverse sectors, combining industry knowledge with innovative technology.

Fashion websites that reflect brand identity

When redesigning fashion websites, we focus on creating visually stunning, immersive experiences that reflect brand identity and captivate customers. Our designs emphasize high-quality imagery, seamless navigation, and engaging storytelling to enhance the shopping journey and drive conversions.

Innovative design for consumer electronics brands

We create consumer electronics websites that blend cutting-edge design with seamless usability, ensuring a smooth and engaging shopping experience. By focusing on increase conversions, intuitive navigation, and clear product details, we help brands showcase their technology and drive conversions.

Sophisticated, seamless, and visually striking

Our approach to luxury redesigns prioritizes timeless aesthetics, intuitive navigation, and high-end storytelling, creating an immersive brand experience that captivates discerning customers and drives long-term engagement.

User-friendly digital solutions for manufacturers

When redesigning websites for the manufacturing industry, we focus on creating a professional, intuitive, and highly functional digital presence. Our approach emphasizes clear product presentation, easy navigation of complex offerings, and a structured layout that enhances credibility while driving inquiries and conversions.

Furniture websites that inspire and convert

For the furniture industry, we prioritize designing websites highlighting each product's style, quality, and versatility. With a focus on elegant visuals, intuitive navigation, and smooth shopping experiences, we ensure customers can easily explore and purchase furniture that suits their needs and tastes.

After launch, we keep improving to drive more sales

A/B testing is the only scientific approach to answering these questions & identifying what design combinations impact user behaviour & help boost conversion.

post-launch
‍optimization

A/B testing optimizes eCommerce performance by comparing multiple webpage variations to identify the best for engagement and conversions.

post-launch
‍optimization

A/B testing optimizes eCommerce performance by comparing multiple webpage variations to identify the best for engagement and conversions.

STEP 1

New designs launched

The new store is launched following research insights and eCommerce best practices.

STEP 2

New design performance analysis

We collect performance data and user feedback in the first months to identify improvement areas.

STEP 3

A/B testing roadmap

A/B test hypotheses are based on performance analysis and early design discussions.

STEP 4

Experimentation begins

The start of the experimentation program by launching the first set of tests.

STEP 5

Ongoing growth & optimization

Continuing with optimization efforts by populating the testing roadmap and introducing new features to the site.

Enhanced product page with extra descriptions

Conversion-driven navigation.

Cross-device optimization

Streamlined shopping journey with mini-cart

2 consecutives design awards
at the meet magento nyc

Our redesign of Läderach’s website earned the prestigious Design Curve Award, recognizing our ability to merge bold creativity with powerful design to drive ROI and elevate eCommerce experiences. But that’s not all! Our work on Airthings secured the Design Pioneer Award, celebrating innovation and best practices that set new industry standards.
Winning these two awards is an incredible honor, and we’re proud to keep pushing the boundaries of eCommerce design. Here’s to creating even more award-winning experiences!

2 consecutives design awards
at the meet magento nyc

Our redesign of Läderach’s website earned the prestigious Design Curve Award, recognizing our ability to merge bold creativity with powerful design to drive ROI and elevate eCommerce experiences. But that’s not all! Our work on Airthings secured the Design Pioneer Award, celebrating innovation and best practices that set new industry standards.
Winning these two awards is an incredible honor, and we’re proud to keep pushing the boundaries of eCommerce design. Here’s to creating even more award-winning experiences!

Olga Kimalana, CEO

Great design is the perfect mix of art and science.

Our structured process ensures every design decision is rooted in data, user behavior, and business requirements — so your website doesn’t just look great, it drives real results.

Olga Kimalana, CEO

Great design is the perfect mix of art and science.

Our structured process ensures every design decision is rooted in data, user behavior, and business requirements — so your website doesn’t just look great, it drives real results.

Terms of Service

Privacy Policy

Manage Cookies

2024 CONVERSION95

CONVERSION95

IMPROVING ECOMMERCE WITH STRATEGIC DESIGN

IMPROVING ECOMMERCE WITH STRATEGIC DESIGN

growth design methodology

Meaningful design

Collaborative workflow

Streamlined design system

Research-driven

Reflecting brand identity

Ongoing growth & optimization

Great design is the perfect mix of art and science.

Great design is the perfect mix of art and science.